Seen the same thing - 8 fields on demo form here. We did an A/B test before going from 5 —> 8 and there was no impact.
If someone has decided they want to enter your sales process (as opposed to an impulse download of an asset) then it makes no sense to think that a few extra fields is going to be a deterrent.
That's exactly it. This is a true inbound form that prospects are voluntarily coming to in order to start the purchase process with you. Their mind is made up that they want to talk to you, so a handful of more questions isn't going to have them change their mind.
Seen the same thing - 8 fields on demo form here. We did an A/B test before going from 5 —> 8 and there was no impact.
If someone has decided they want to enter your sales process (as opposed to an impulse download of an asset) then it makes no sense to think that a few extra fields is going to be a deterrent.
That's exactly it. This is a true inbound form that prospects are voluntarily coming to in order to start the purchase process with you. Their mind is made up that they want to talk to you, so a handful of more questions isn't going to have them change their mind.