The tip on asking guests to share clips / the episode is underrated. I kind of assumed they would automatically but I think in the case of my SMEs (senior cloud architects), this wasn't as intuitive for them as they don't often self-promote.
I'm working on ways to encourage / make it easy for sales folks (ex. BDRs) to share this content as well, as they connect often with our ICP on LinkedIn. In our case every episode is about insights an ICP could use whether or not they work with us. Have you attempted this?
My thinking was to make it easy to find the raw video of each clip (dedicated Drive file organized by episode) + a starter caption post that they could modify / tweak (I usually put this in the description of the YouTube-hosted version of the clip).
Definitely depends on your SMEs and where they spend their time. Marketers, sales reps, and recruiters love to share content on LinkedIn. Technical individuals typically spend time on other platforms, like Reddit and Github. Could be worth providing them with something that works better natively on those platforms that they could share.
But yes, we 100% follow that same playbook in that we create content for our ICP regardless of if they use our product or not. We educate and help at the category level so they associate us with that.
The tip on asking guests to share clips / the episode is underrated. I kind of assumed they would automatically but I think in the case of my SMEs (senior cloud architects), this wasn't as intuitive for them as they don't often self-promote.
I'm working on ways to encourage / make it easy for sales folks (ex. BDRs) to share this content as well, as they connect often with our ICP on LinkedIn. In our case every episode is about insights an ICP could use whether or not they work with us. Have you attempted this?
My thinking was to make it easy to find the raw video of each clip (dedicated Drive file organized by episode) + a starter caption post that they could modify / tweak (I usually put this in the description of the YouTube-hosted version of the clip).
Definitely depends on your SMEs and where they spend their time. Marketers, sales reps, and recruiters love to share content on LinkedIn. Technical individuals typically spend time on other platforms, like Reddit and Github. Could be worth providing them with something that works better natively on those platforms that they could share.
But yes, we 100% follow that same playbook in that we create content for our ICP regardless of if they use our product or not. We educate and help at the category level so they associate us with that.