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Founders will eschew pay and even people to some degree to pursue a purpose. If pay attracts people but not purpose, you have the wrong people. If people attract people, but not pay and purpose, you have the wrong people.

As individuals, Ikigai is a great guide. As business, your purpose, your envisioned future as HBR calls it, it's your passion for what you do. It's strong, it's emotional, it's clear. A very powerful component that can overcome temporarily the other two.

A purpose shared gives meaning to work. Building something of value, something unique, something interesting. It something you look back on and say "I helped build that".

Today's rapid push toward AI everything is building soulless businesses that are lacking a clear and compelling purpose other than money.

The Pay People Purpose intersection, the bullseye as it were, is where growth personally and professionally comes from. Work becomea fulfilling. And that is a great place to be.

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Couldn't agree more + this is so well said. You can *feel* it in the companies where you can tell the founders are drawn by purpose (vs. pay or an "exit plan").

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