Hey Sam, great article. I'm just getting involved on some of our internal marketing initiatives, and this perspective helped a ton. I also appreciate you reinforcing with Dave's LinkedIn post.
I'd be really interested in seeing a follow up to this post on how you go about reporting on marketing output and effectiveness to leadership in a way that earns trust.
The challenge I'm running into is company stakeholders expect constant measurement on all sorts of metrics, and getting them to trust and have faith when it comes to investing in good marketing initiatives even when there isn't a 1:1 return is something I'm trying to learn more about.
Is it as simple as augmenting your analytics with self-reported attribution? I'd be really interested in seeing how you go about this and how you get buy-in while still being accountable for your marketing strategy.
Anyway, appreciate the post! Grateful for good resources like this to help me get some good perspective.
You're in luck - did a 3 part series on this a few months back and then a quick guide on what to present relatively recently as well. Take a look at these posts for a start:
Woah. I definitely should've checked out the archives before I reached out. Thanks for pointing me in the right direction! I'll take a look at these for sure, looking forward to the insights. Thanks Sam.
Hey Sam, great article. I'm just getting involved on some of our internal marketing initiatives, and this perspective helped a ton. I also appreciate you reinforcing with Dave's LinkedIn post.
I'd be really interested in seeing a follow up to this post on how you go about reporting on marketing output and effectiveness to leadership in a way that earns trust.
The challenge I'm running into is company stakeholders expect constant measurement on all sorts of metrics, and getting them to trust and have faith when it comes to investing in good marketing initiatives even when there isn't a 1:1 return is something I'm trying to learn more about.
Is it as simple as augmenting your analytics with self-reported attribution? I'd be really interested in seeing how you go about this and how you get buy-in while still being accountable for your marketing strategy.
Anyway, appreciate the post! Grateful for good resources like this to help me get some good perspective.
You're in luck - did a 3 part series on this a few months back and then a quick guide on what to present relatively recently as well. Take a look at these posts for a start:
https://samkuehnle.substack.com/p/getting-leadership-buy-in-as-a-marketer
https://samkuehnle.substack.com/p/un-blending-and-creating-a-disproportionate
https://samkuehnle.substack.com/p/are-you-setting-expectations-properly
https://samkuehnle.substack.com/p/presenting-marketing-results-to-leadership
Give those a read and then let me know if you have additional questions/thoughts I can help with.
Woah. I definitely should've checked out the archives before I reached out. Thanks for pointing me in the right direction! I'll take a look at these for sure, looking forward to the insights. Thanks Sam.