First off, I'm in love with the clip clops...the farmer in me just kept laughing and wanted to do one for cows. Ok now for the meat of the newsletter: I completely get what you did for simplicity, I just always want to go further. I can't stand the overall approach (not what you did just hear me out) as what most then try to do is your typical Sirus Decisions funnel and turn your chart on it's side and say "here's your conversion rates." Hard pass...are those leads unique? Are they also unique per account? Furthermore, take inbound as an example...that's truly only part of the story. So you know that people want a demo or whatever to learn. Fantastic, but what I truly want to know is how did they get there? It's basically the "creation vs capture" notion, I can't reallocate budget appropriately to invest more to obtain more opps that convert at a higher rate without this info. See, I told you I always want to dig further. :)
And couldn’t agree more with your note - you absolutely should go deeper. The sad reality though is that this is “deeper” for the majority, so most have to take baby steps with their leadership team at this 101 level before getting to your 301 level 🤓
First off, I'm in love with the clip clops...the farmer in me just kept laughing and wanted to do one for cows. Ok now for the meat of the newsletter: I completely get what you did for simplicity, I just always want to go further. I can't stand the overall approach (not what you did just hear me out) as what most then try to do is your typical Sirus Decisions funnel and turn your chart on it's side and say "here's your conversion rates." Hard pass...are those leads unique? Are they also unique per account? Furthermore, take inbound as an example...that's truly only part of the story. So you know that people want a demo or whatever to learn. Fantastic, but what I truly want to know is how did they get there? It's basically the "creation vs capture" notion, I can't reallocate budget appropriately to invest more to obtain more opps that convert at a higher rate without this info. See, I told you I always want to dig further. :)
The clip clops had me dying 😂
And couldn’t agree more with your note - you absolutely should go deeper. The sad reality though is that this is “deeper” for the majority, so most have to take baby steps with their leadership team at this 101 level before getting to your 301 level 🤓